True Match Tinted Serum

L'oréal Paris.



L'Oréal has expanded their target audience to include women aged 18-54. The primary objective was to increase brand awareness and reach within this demographic.
To encourage engagement, the optimal call-to-action was to direct viewers to the LOP website with a link to educational content.

A selection of the campaign material

I had the opportunity to work as a creative on L'Oréal's True match SoMe campaign. My job was to design visually appealing animations in After Effects to bring their message to life.
Working closely with the copywriting team, we created engaging content that aligned with the brand's aesthetic. Truly an exciting experience that allowed me to showcase my creativity and technical skills while working with such a renowned brand.

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"Find your perfect True Match routine. Enriched with nourishing hyaluronic acid"